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Dry January National Campaign

January 2014

Can you stay off the Booze for 31 days?

Do we need to?

Dry January 2014 is a massive national campaign that runs for the entire month. The campaign has been put together by the national charity Alcohol Concern who has a goal to improve people’s lives through reducing the harm caused by alcohol. They have an ambitious long term aim to change the drinking culture in the country and one of their campaigns is Dry January.

According to research reported by the charity, while average alcohol consumption has gradually fallen in many countries, in the same time period it has risen by nearly 10%.

Alcohol Concern say that this Dry January campaign will help people get over the excesses of Christmas and make a really healthy start to the new year. They say that also, you will be able to ditch the hangover, reduce the waistline and also save money - all big plusses at the start of the new year. They also mention other benefits that come with giving up alcohol for short periods, including improved sleep, improved skin and improved hair quality.

While just a month off the booze will not work as a medical detox programme and also will not be long enough to bring on any significant change in liver function, the idea is that it will raise awareness of drinking, and also prove that you can say no to a tipple or two when your want.



According to the National Institute on Alcohol Abuse and Alcoholism, aging can lower the body's tolerance for alcohol. Older adults generally experience the effects of alcohol more quickly than when they were younger.  Heavy drinking can make problems such as diabetes, high blood pressure, memory problems and even osteoporosis worse.
Interestingly, experts are still out on the decision on what really constitutes safe drinking.

So, if you fancy cutting down for a bit, the current Dry January campaign could be a good way to start. There is lots of support available throughout the month,

Throughout the month the campaign organizers have arranged for a panel of various experts to be available every Tuesday and Friday for live question and answer sessions through Facebook and Twitter. These include:

Friday 10th Jan 1-2pm
Kasia Okuroska

Friday 17th Jan 12-2pm
Dr Charles Alessi

Friday 24th Jan 12-2pm
Terry Ellis
Personal Trainer


For the full programme, visit


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