Looking Good in laterlife
                              October 2007

Looking Good in laterlife is a regular column reporting on the latest tips on beauty products and processes for the more mature face and body.     

Anyone who has looked after her (or his) appearance over the years has the edge in later life compared to ravers who burned all their candles at both ends.     

A vast industry is out there to help with all and every beauty concern. In this column every month laterlife.com will report on ideas and products, old and new. All with the focus on maturity of course. 

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LOOKING GOOD IN LATERLIFE   

Emu Spirit

Emu oil has been praised for its regenerative and moisturising properties by some of the World’s biggest stars, with the likes of Demi Moore and Goldie Hawn swearing by its anti-aging properties.

The oil is held in such high regard, by stars and therapists alike, for several reasons. Firstly it is one of nature’s best moisturisers, both adding moisture to the skin and helping retain it once it is there. Unlike other oils however emu oil is quickly absorbed by the skin and studies show it has a score of less than one in comedogencity (pore clogging) tests, which means that it won’t to clog up pores and cause irritation.

The oil is also jammed packed full of essential fatty acids (Omegas 3 and 6) as well as Omega 9 (often referred to as the third essential fatty acid), which are vital building blocks for healthy skin. Emu oil is also thought to contain natural anti-oxidants which help fight oxygen free radicals, the main culprits behind aging skin.

Perhaps the most important aspect of emu oil though are studies that show it has regenerative properties. Skin defects that have emu oil applied to them show cell regeneration at up to twice the normal rate, showing the oil has massive potential as a true anti-aging product.

The Pioneer Trading Company are Europe’s leading emu oil suppliers and own the leading brand of oil, ‘Golden Emu Oil’.

This Autumn sees the company launching a new range of emu oil products to the UK – Emu Spirit. Already hugely popular in Australia the Emu Spirit range of beauty products are high end anti-aging skin care products, with the lead product being a Moisturising Day Cream.
The Day Cream has been specifically formulated to visibly reduce the appearance of fine line wrinkles and combines emu oil with Vitamin E, Aloe Vera and squalene, to enhance the unique penetrating, moisturising and nourishing action of emu oil and add fullness and glow to all skin types. The cream imparts a light, but invisible moisture barrier which actively promotes natural moisture retention and helps reduce exposure to environmental dangers. The cream also contains a UV absorber to help reduce radiation effects.

Also in the Emu Spirit range are a hydrating night cream and a moisturising soap bar. The new Emu Spirit range, along with Golden Emu Oil, products are available directly from the Pioneer Trading Company by visiting their website at www.pion-tc.co.uk  or calling them on 01526 344971 / 345613.

 

If in any doubt about any of the information covered in health related articles and it's relevance for you, consult your GP.

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laterlife interest

The above article is part of the features section of laterlife.com called laterlife interest. laterlife interest contains a variety of articles of interest for visitors to laterlife.com written by a number of experienced and new journalists.

It includes both one off articles and also associated regular columns of a more specialist nature such as Healthwise, Talkback, Gardener's Diary, and a beauty section called Looking good in later life.

There's also 'It could be you' by Maggi Stamp laterlife's counsellor on human relationships. 

Also don't forget to take a look at our regular IT question and answer section called YoucandoIT by IT trainer and author Jackie Sherman.

To view the latest articles click on laterlife interest or to view indexes to previous articles click on laterlife interest index. To search for articles about a certain topic, use the site search feature at the top of the navigation.