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Planning Retirement Online

A new hearing aid that tracks where you are

                              November 2006


A new hearing aid is the first hearing instrument in the world that tailors its sound reproduction to suit the wearer, their hearing loss and the listening environment – restaurant, cinema, bar, watching TV – they are in.

The Inteo digital hearing aid is the first ‘big brother’ aid because it records where its wearer has been. The revolutionary ‘smart’ microchip found inside the tiny aid tracks a wearer’s movement through sound and makes a ‘virtual sound map’ of the user’s life!

This ‘smart’ microchip is continuously making calculations about the sounds it is receiving and those it relays into the ear. In fact thousands of calculations and adjustments are made every second to give the wearer the kind of sound quality they could previously only dream about.

The Inteo hearing aid is available in a variety of fittings ranging from the smallest completely-in-the-ear (almost hidden) to the compact behind-the-ear models. It is manufactured by Widex of Denmark, one of the worlds leading hearing aid companies.
Prices start from ?2495.

The Inteo is available nationwide from approved hearing aid dispensers. For your nearest dispenser or any further information please Freephone 0800 093 0947.

Stirling Moss

Grand Prix racing legend Sir Stirling Moss was fitted with his first pair of hearing aids a few months ago – Inteo ?an made by Widex. Here he gives a candid account of his hearing loss and his experience with his new hearing aids.

Sir Stirling Moss has always enjoyed life to the full and today, at 76 years of age, he continues to live at a hectic pace – globetrotting for numerous PR engagements, racing in historic car races, rally driving and whizzing around London on his motorbike.
This lifestyle was recently threatened by a deterioration in his hearing, which caused the PR and social aspects of his life to become more arduous and less enjoyable.

He says:

“Most racing drivers of my generation have bad hearing. It can’t be helped; the noise of the cars was terrific. I raced 147 single-seater racing cars and in those days there was no effective protection for your ears. I drove in 52 races a year, so including practice days, that amounted to 170 days a year in a racing car. Nowadays racing drivers have full helmets with hearing protection, but when I first started the drivers only wore cloth caps.

My hearing loss is not too bad, I can hear on a one-to-one basis, but it is a problem in a crowded place. I didn’t really notice it that much until I realised I was missing the patter between people on television. I began to find it frustrating trying to hear at social functions so I decided to seek help. The hearing aids I am fitted with are quite discreet, you can hardly see them.

Now I wear the hearing aids if I go to a restaurant or if I am doing any PR work. They are a great help in this situation. I normally run them on the standard setting; I use two settings, the ordinary one and the TV one. I wore my hearing aids at the last Grand Prix meeting; I didn’t have to adjust them at all.

I don’t wear my hearing aids continually; I take them out if it is just Susie and I. Nor do I wear them if I am riding my motorbike or when I race in a rally as they would get in the way of my crash helmet. I would recommend hearing aids to anyone who feels that they are missing out on conversations.”


Born in 1929 in London, Sir Stirling is arguably the greatest racing driver of his time never to have won a World Championship. He finished second for four consecutive years, 1955-1958, and third for three years, 1959-1961. He won 16 out of 66 Grand Prix starts and notched up a total of 194 wins out of 466 starts in major racing events – winning the Mille Miglia in 1955. His greatest achievement was winning the 1961 Monaco Grand Prix. In a Lotus-Climax, he beat a team of more powerful Ferraris by pure driving genius to win by 3.6 seconds. Tragically his career was cut short in 1962 when he was seriously injured in a crash in the Glover Trophy race at Goodwood. Sir Stirling received a knighthood in 1990 in recognition of his achievements.


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