Survey finds Internet Usage has edged ahead of DIY
and gardening as OAPs’ favourite hobby
April
2007
Survey finds Internet Usage has edged ahead of DIY
and gardening as OAPs’ favourite hobby

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Using the internet is the preferred hobby of pensioners
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Four in ten retired people are regular e-shoppers
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88% of silver surfers chat regularly with friends and family
over the internet
A report, released by leading
insurer AXA, has found Britain’s pensioners have become a
generation of silvers surfers. The research reveals what it’s
really like to be a pensioner in eleven countries across the
globe, exploring everything from money worries to how they spend
their days.
Preferred pastimes for pensioners:
| Internet usage |
41% |
| DIY / gardening |
39% |
| Specialist interest |
36% |
| Travel |
28% |
| Walking/hiking |
28% |
This level of internet surfing puts retired Britons amongst the
top five2 users of ‘web time’ in the nations surveyed for the
global study. Activities such as chatting to friends, emailing,
searching for information, organising finances with online
banking and reading the news, means that retirees spend an
average of six hours online every week.
Most popular internet activities of pensioners.
| E-mailing |
84% |
| Searching for information |
83% |
| Purchase travel tickets |
45% |
| Banking |
35% |
| Read the news |
28% |
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The report reveals that far from
being isolated at their PCs and losing touch with relatives,
the internet-savvy elderly are embracing the web to enhance
their social lives and keep in touch with family.
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Of those questioned, 66%
regularly contact their children online with more than four
in ten (42%) chatting to or emailing their grandchildren
over the internet.
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Furthermore, pensioners are
shunning the high street in favour of letting their mouse
take the strain with a variety of online purchases.
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Travel tickets are the most
popular item bought online with 45% of retirees surfing the
net to book flight, cruise or coach tickets. In addition,
one in three uses the internet to pick up the latest CD, DVD
or theatre tickets.
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Significantly, the benefits of
purchasing essential items like groceries online (common
with 11%) saves pensioners from the long trip home clutching
heavy shopping.
In addition, global comparisons show
that a stereotypically tech-savvy country such as Japan is left
trailing in the silver surfer stakes by other nations. Despite a
well-earned reputation for embracing the latest technological
developments, when compared to countries such as the UK, Japan’s
retired population are less likely to use the internet as a
source of information and making contact with friends and
family.
Average number of hours per week spent by retired people
online
| USA |
9 hours |
| Australia |
7 hours |
| Canada |
7 hours |
| UK |
6 hours |
| New Zealand |
6 hours |
| France |
5 hours |
| Germany |
4 hours |
| Japan |
3 hours |
| Italy |
2 hours |
| Spain |
2 hours |
AXA UK is a part of the AXA Group. AXA is a world leader in
financial protection. AXA’s operations are diverse with major
operations in Western Europe, North America and the Asia/Pacific
area.
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