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Look Fabulous Forever is a series by Tricia Cusden, Founder and MD of make up brand Look Fabulous Forever. In this series Tricia will be giving guidance and tips about make up and beauty.

How Great Makeup Brings an Older Face to Life

Last month I wrote about why older women need a makeup range like Look Fabulous Forever which is specifically formulated for their more mature faces, eyes and lips. This month I will address the fact that makeup actually has a much greater impact on older women than younger ones.

We tend to think that ageing is all about wrinkles. I blame the traditional beauty industry for this with its 'anti-ageing' messages. Women have botox injected into their faces to freeze the muscles so that the wrinkles no longer show. If only they realised that the perception of age is more to do with faded features and lack of definition than those pesky wrinkles!

Without definition, older faces tend to fade into the background. That's the bad news, but the really good news is that all of this is very quickly and easily put right with the right makeup. See the photo of Sue who, like me, is in her late sixties. Without her 'face' on, Sue looks pale and her eyes look small and indistinct. Her lips are a pale pink and her skin tone is quite patchy and with some areas of discolouration. After her makeover she looks so much healthier and more glowing (and it's not all down to the smile!).

If forced to select just four key makeup items that should be in every older woman's makeup kit to look instantly better (and younger!) I would choose:

  1. Foundation: Our Fabulous Base covers blemishes, age spots and unifies skin tone and still creates a 'dewy' finish.
  2. Blusher: A sweep of pinky- toned Fabulous Blush on cheekbones brings prettiness to an older face.
  3. Mascara: An essential eye makeup item, mascara makes eyes look bigger and better. Our Fabulous Lash leaves lashes silky - not spiky and spidery.
  4. Lipstick: With the Blush, our Fabulous Lip Colour instantly brings the face to life. The finishing touch and the ultimate 'coup de grace'!

Tricia Cusden, Founder & MD, Look Fabulous Forever

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