Goldies campaign is looking for people whove already celebrated their
own personal golden anniversary [anyone over 50 years old].
Posters, shelf labels and flyers will appear in all 252 stores calling on older
customers to turn their weekly visit to ASDA into something more permanent.
November 1999 ASDA opened its first store where over 50 per cent of the workforce were
aged 50 or over in Broadstairs. The pilot confirmed
ASDAs hunch that colleagues being over 50 were more than a match for those half
their age when it came to enthusiasm, experience and offering excellent customer service.
increase of the numbers of older workers ASDA has seen absenteeism drop to levels that are
a third lower than its national average; labour turnover rates at one per cent less than
ASDA average and a more flexible and better motivated workforce.
ASDA and Older Workers
13990 colleagues aged between 50 and 60
2382 colleagues aged between 60 and 65
750 colleagues aged between 65 and 70
283 colleagues aged over 70
Meet some of ASDAs
Alan Gasgoigne, 78, porter at Wallington ASDA
- I quickly got bored of retirement so I applied to ASDA. That was 13 years ago. I like meeting new people everyday and helping to
make their visit to the store enjoyable. Best
of all is the way I feel valued, its not just the benefits, its the attitude
of the colleagues.
(77) and Anne (58) Hooper, handyman and greeter at ASDA Mansfield - Pete left his job with a local security firm
aged 76 but never quite settled into his retirement. His
restlessness prompted him to become the ASDA Mansfield Santa last year - his wife Anne
also works at the store as Mrs Claus. After
Christmas the store asked him to stay on as a handyman and he and Anne have been there
Bill Strachan, 81, porter at ASDA Portlethen, Scotland
Bill, an ex-farmer, has lived and worked all over Britain and has been with
ASDA since 1993. Bill was a night-watchman for Aberdeen City Council until he retired at
65 but the quiet life didnt suit him. Bill
missed the company of the workplace, Its an honour to know that Im the
oldest ASDA colleague in Scotland. All the
colleagues are so good to me and work keeps me active and out of the pub.
For other information on over 50 jobs take a look at our Over 50 recruitment section.
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