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Gardening power with Thrive




Thrive in the morning with GMTV appeal



Twelve million TV viewers will have the chance to see Thrive's garden power in action from July 1st-5th 2002.

Thrive has been chosen as one of the five charities to benefit from GMTV's 2002 Get Up & Give Appeal. Viewers of last year's appeal raised 775,000, split evenly between the chosen charities of 2001.



Filming will start in May for three short pieces to explain Thrive's work, including a garden makeover project in Hampshire, blind gardening in Berkshire, and filming at Thrive's two London gardens in Battersea and Hackney. A fundraising pack will be available from mid-May to help viewers raise money for the charities, which this year will be BLISS, the MS Trust, Weston Spirit, Winston's Wish, and Thrive. David Foster, Chief Executive of Thrive, said: "It's brilliant news for Thrive, and exciting for everyone who is involved with us. I've spoken to some of the charities that have been featured in previous years' appeals, and they are all extremely positive about it.

"The opportunity to tell so many people about the work we do is just as exciting for us as the money it will raise. I've asked all our staff to put their thinking caps on, for wacky ideas to help with fundraising. I can't wait to hear what they come up with!"

Supporters of Thrive's four garden projects in London, Hampshire/Berkshire and the West Midlands are being asked to give up a morning to go to the BT Tower to take pledges and donations. Volunteers will be manning the phones on live TV for the week of the appeal from 6:15 to 10:30 a.m.

Helen McMurray, Head of Community Projects, GMTV said: "Every year we introduce the GMTV audience to small charities doing a huge job, and every year our viewers' response is overwhelming and the impact on the charities is immeasurable.

"First thing in the morning isn't traditionally supposed to be the best time to catch people in the most receptive of moods - and yet every year our GMTV viewers do us, themselves and the small charities that we support, proud."

The final total raised by the 2002 Get Up & Give appeal will be announced in

  • Thrive enables disadvantaged, disabled and older people to participate fully in the social and economic life of the community, through gardening. In short, Thrive uses gardening and horticulture to enrich people's lives.

  • Thrive runs four garden projects in Battersea, Hackney, Warwickshire and Berkshire, and supports a network of over 1600 projects across the UK - where gardening is used for programmes of training and employment, therapy and health.

  • Thrive provides expert advice on easier gardening - enabling thousands of older and disabled people to enjoy the benefits of gardening.

  • Thrive also researches and promotes the benefits of horticultural activity - increasing understanding and awareness of the power gardening has to change people's lives.





Charity no: 277570
Company no: 1415700













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