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The shop is dead - Long live the shop

January 2006 
Britain Then and Now (The Francis Frith Collection)  

Rural life

THE SHOP IS DEAD – LONG LIVE THE SHOP

Jenny Lucas writes about a village shopkeeper who kept a diary some 250 years ago…. what happened to the village shop in the second world war…. and the future of this venerable institution

 

Village shops have been my life-line for nearly forty years. In my Sussex-to-London commuting years, long before the days of online shopping, I wrote my weekly list on the Monday morning train, posted it to our local shop when I arrived at Victoria station and welcomed 2 or 3 large boxes of groceries delivered to the kitchen door every Saturday.
 

In this part of East Sussex, we celebrate a village shop and shopkeeper of glorious memory. Thomas Turner kept a general store in the village of East Hoathly 250 years ago. In his premises, comprising a room and outbuildings in his own home, he sold just about everything an 18th century household could desire, from cheese to cucumbers, horsehair and hosiery, clogs and cabbages, bricks and brandy, and spatterdashes* too. We know for sure because, for 11 years, this Samuel Pepys of the Shires kept a diary detailing all the joys and vicissitudes of his personal and working life.


The 1760s were hard times for trade. In July 1762 Thomas Turner wrote, “a more duller time for trade I never knew. What shall I do? Work I cannot! Steal, I hope I shall never think of. Truly I think I shall be ruined....Oh melancholy time”. Always fearful of the workhouse, but ever resourceful, Thomas looked for other sources of income and, in addition to shopkeeping, he made himself East Hoathly’s indispensable multi-tasker as village lawyer, churchwarden, overseer of the poor, pharmacist, land surveyor and even undertaker.


He subscribed to various newspapers, keeping up-to-date with world news like the devastating earthquake “whereby Lisbon and many other places have been ruined and some slight shocks felt in this our happy nation and in our colonies in America”.


Thomas Turner lived to see his business thrive and bequeathed shop, diary and precious land to his five surviving children. His house still stands in the village street, a stone’s throw from his favourite refuge in times of stress - The Kings Arms - and East Hoathly’s thriving 21st century village shop.


In the neighbouring village of Laughton (population 500) the village shop has traded on the same site for over a century. There are faded sepia photographs taken around the 1900s of village children playing with their hoops in the middle of the road, the same road that now has one of those flashing speed warnings to “Slow Down” and across which the children must be guided to walk to school.


Laughton’s shop has seen some history too. In the 19th century, the horse-drawn bus announced its arrival there with a hunting horn. Sugar and rice were once stored loose and bagged up in coarse blue paper. Butter in a huge slab was deftly cut and patted into half pound “bricks” and wrapped in greaseproof paper. The shop boasted one of the few telephones in the village. It sat on a shop counter and, before the ‘phone kiosk arrived, customers said it was the next best thing to listening to the BBC news.

During the second world war, rationing brought out the best and sometimes the worst in people desperate to feed their hungry families. One woman from another village was infamous for hoarding food in short supply. That’s how certain goods went “under the counter” for their own villagers..


Then came the retail revolution.
By the early 1990s, the Laughton shop was struggling to survive. That is when the villagers took matters into their own hands and, with advice and support from various rural support schemes and benefactors, they purchased the property and made it possible for the village to take share-holding ownership of their shop.


On its tenth anniversary, business is blooming.
In addition to local bread, home-made cakes, meat and groceries, ice-creams and home-cooked curries, the shop has a post office, microwave and coffee machine and, in the back room, something that would have sent the ever curious and enterprising Thomas Turner into ecstasies of delight – an internet cafe!


How he would have thrilled to surf the net for beehives and bearskins
, fish hooks and bosom buckles, cabbages and cordial and even spatterdashes*. And he would feel utterly at home. A real village shop is warm and welcoming, full of news and gossip and it remains the beating heart of a community.

PS. The friendly shop at the end of our Sussex lane disappeared 20 years ago, but the good news is that plans for a proposed Arts Centre nearby include a shop and post office.

*Spatterdashes – the ancestors of spats - were leggings to protect clothes from muddy country roads

Laughton Village Shop is on the B2124 at Laughton, near Lewes in East Sussex.

 

 

The Diary of Thomas Turner, 1754-1765

 

Thomas Turner’s Diary, edited by David Vaisey, is published by CTR Publishing, East Hoathly.

ISBN 0-9524516-0-3
 

 

 

 


   

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