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StartArt - new magazine for would-be artists

October 2005
Amazon book - Rolf on art 






“I loved painting at school, and would love to be able to do it now, but I wouldn’t know how to start”, is commonly heard amongst the hundreds of thousands of people inspired by such TV programmes as Rolf Harris’s Star Portraits.


Would-be artists love seeing professional artists painting, but are intimidated by the thought of trying it themselves.

StartArt, a beginners’ guide to drawing and painting, is a how-to magazine providing all the information, step-by-step projects and help that would-be painters need to get started and to create a painting to be proud of.

The magazine includes a feature by Channel 4’s Watercolour Challenge Expert Hazel Soan on how to paint 10-minute figures, amongst up to 20 step-by-step projects including how to paint a first landscape, a colourful still life, a scene from the garden, pet portraits, and how to create a greetings card, plus useful information on what to buy and how to use basic drawing and painting materials.


There is a free competition for beginners to enter by painting on the sheet of top-quality watercolour paper included with the magazine, a money-off voucher for discounted art materials, advice on what to do next, and a readers’ painting trip to Venice with Hazel Soan for those who get completely hooked.


Produced by The Artists’ Publishing Company, publishers of monthly magazine titles Leisure Painter and The Artist, StartArt is the result of a recent readership survey in the


StartArt magazine cover

two magazines, identifying a strong demand for basic help and instruction for newcomers to painting. Daniel Martin, magazine buyer at WHSmith says, “We’re very keen to support this one-shot magazine as a WHSmith exclusive in order to capitalize on the current buoyancy we are experiencing in the practical art market.”

StartArt goes on-sale exclusively in WHSmith outlets from October 1st 2005.



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