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Tena Zest for Life Bursary

 September 2005
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A CAMPAIGN FROM TENA APPEALS TO PEOPLE WITH A BURNING AMBITION TO FULFIL A LIFE-LONG DREAM AND HIGHLIGHTS A TABOO TOPIC

This autumn sees the launch of a new and aspirational campaign
called the TENA Zest for Life Bursary. 
 


With a limited number of bursaries up for grabs, it will appeal to women and men harbouring a passion to fulfil a life-long goal like writing a novel or climbing a Himalayan Peak.


Underpinning the campaign is the slogan ‘it’s never too late’, which speaks to the one in four women and men of all ages who experience bladder weakness in the UK, but refuse to let it put their lives on hold. TENA believes it’s something that can be easily managed with a little help!

The TENA Zest for Life Bursary aims to champion
people’s burning ambitions, showing it’s never too late to bring a desired dream to life. These days there’s no limit to what anyone can achieve and no age barriers either, which is why TENA is putting people’s vitality, zeal and passion to the ultimate test.

The TENA Zest for Life Bursary is looking for women and men with a clear plan and budget, which can show an obvious commitment and aptitude for their area of interest. There are bursaries up to ?4,000 available, so entrants will need to prove that funding is essential to getting their project off the ground.

In 2004, a pilot run of the TENA Zest for Life Bursary
supported the female comedy trio Mutton, whose sketches poke fun at the trials and tribulations of reaching ‘middle age’. It gave Mutton the opportunity to appear at the Edinburgh Fringe Festival in 2004 and they continue to perform to packed theatres up and down the country. Mutton says, “For most women, approaching a certain age can be a daunting prospect but we decided to seize the moment. We all had a lifelong ambition to write comedy sketches after years of juggling careers, children and our husbands. Winning the TENA Zest for Life Bursary helped to open a new chapter in our lives.”

TENA is working hard to help destigmatise bladder weakness and show women and men that the condition doesn’t have to change their lives. TENA offers a variety of bladder weakness products, which give both women and men the freedom to enjoy their daily routine without worrying about the threat of bladder weakness.

In 2004 TENA launched the National Continence Check-up
in conjunction with The Continence Foundation, InContact and Dr. Chris Steele (GP and resident doctor on ITV’s ‘This Morning’ programme) to increase the dialogue between pharmacists and their customers.

  • The TENA Zest for Life Bursary can be applied for online by visiting www.tenazestforlife.co.uk . Forms can be filled out and posted online or downloaded sent to the freepost address supplied. Alternatively call 0845 30 80 80 30 and request the TENA Zest for Life Bursary application.

  • TENA is the UK’s leading manufacturer of bladder weakness protection with specially designed protection pads available to suit all needs. New developments in the TENA range include the new TENA Lady and TENA Pants Discreet featuring ‘Dry Fast Core’ improved security, including dryness, freshness and discretion. New TENA Lady is just as thin and discreet as the leading sanitary towel, yet it has twice the absorbency, locking in wetness four times more effectively.

  • Information on TENA products and treatment programmes, including pilates-based Kegel exercises (for the pelvic floor muscles) can be obtained by visiting www.tena.co.uk .


Bladder Weakness can be caused by a variety of reasons including:

  • Weakened pelvic floor muscles, commonly caused by pregnancy or obesity

  • Menopause

  • Nerve damage

  • Constipation

  • Certain medicines

  • Smokers’ cough

  • Enlarged prostate in men

 

  • The Continence Foundation is a national charity who organise the National Continence Awareness Week. The campaign runs every September and has three aims: to improve the public's knowledge about continence problems; to publicise the professional help that is available; and to highlight a different aspect of the condition each year. Call The Continence Foundation confidentially on 0845 345 0165 (9.30-1.00 Monday to Friday) or email continence-help@dial.pipex.com .

  • InContact is the leading UK charity caring for people with bladder & bowel problems. The organisation provides information and support to people affected by these taboo conditions, as well as their carers and the health professionals who look after them. Call InContact confidentially on 0870 770 3426 (9-5 Monday to Friday), email info@incontact.org  or visit www.incontact.org .
     


   

laterlife interest

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