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VisitWalesFive things you need to know about 'Epic'

August 2016

The spirit of adventure

To support the Year of Adventure 2016 we’re launching a pop-up art installation in six of Wales’ most EPIC locations. Over the summer, giant mirrored letters spelling the word ‘EPIC’ will be placed in some of Wales' most breath-taking spots for one week at a time, mirroring the beauty all around it. We think the scenery in Wales and the many opportunities for adventure here are something to really shout about. We want others to share their own adventures with us.

Why Epic? Why not ‘lush’ or even ‘awesome’?

In many parts of Wales, the word epic is used conversationally as well as in other cultures to describe an amazing view, achievement or experience. We’ve chosen the word because it defines what we think is at the heart of adventure. We wanted to capture the feeling of stepping in to the unknown, trying something new, the surge of emotion and the sheer joy of making memories. The University of Wales Dictionary of the Welsh Language alludes to the historical and heroic uses of the word ‘epic’ as well as ‘epig’. We’ve teamed up with a number of adventure ambassadors this year who are heroes of adventure in their own field. Adventures come in all shapes and sizes. Where will you find yours?


Lovely locations

The first location has been revealed as Pen y Gwryd, Nant Gwynant in Snowdonia. This spot has vast valleys, sparkling lakes and beautiful walking and hiking opportunities all around. North Wales is an adventure playground – for the bold and also for the uninitiated. Tryweryn’s river rapids, zooming zip lines and bouncing on mighty cargo nets in underground caverns. All here waiting for you to jump right in. The sign will be at Pen y Gwryd until it moves on to the next mystery location. When selecting the locations, we made sure that all locations as well as National Parks, National Trust, Natural Resources Wales, Cadw and local authorities were happy for us to leave our sign there for only a week and that there was no lasting negative effect on the environment. We also of course had to choose safe spots which were not too difficult for visitors to actually find! We encourage people to walk up and touch, even sit on the sign…but rigging up a trapeze from it or scaling it like Bear Grylls is definitely best avoided. Save your energy for the hills and lakes!

Buidling the vision

Our friends in ‘Wild Creations’ built the letters, which are 4 meters high and 11 meters wide. You may remember some other creations from the team: Caerphilly Castle’s smoking dragon, the fantastic ‘Ball in the wall’ at Cardiff Castle during the Rugby World Cup (so popular they had to extend the installation run) and most recently they created a Marshmallow Man installation in Waterloo Station in London to coincide with the new Ghostbusters film premiere. So they know a thing or two about EPIC and we’re happy to have them on board with the campaign.

Follow the Epic adventure – and share yours

When the Snowdonia installation is taken down, we’ll be packing up our suitcase and heading to another mystery location. If you see the sign on your travels, take a picture and share it with us using the #GwladGwlad and #FindYourEpic hashtags. Make sure you are following Visit Wales on Twitter, Instagram and Facebook, where we’ll share the journey over the summer.

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